Our Story 2017-08-17T17:19:56+00:00

OUR STORY

FIGURE FIT was born out of a desire for stylish, high-quality, colourful and affordable active wear that can transition from the gym or studio into day-to-day life.

The fabrics used across the line have been carefully sourced, tested and are of high-quality, allowing for style and confidence when wearing. The soft luxurious fabrics have been designed to last, whilst offering comfort and support. Without sacrificing panache, the legging designs celebrate the female body, combining flattering shapes and styles through specifically designed panelling detail and lines with striking prints. These exclusive elements also include flat seams and concealed pockets. The racer back vest tops again offer a sleek and flattering cut but with fun slogans bringing attitude and life to the modern woman’s workout wardrobe.

Founder, Claire Howe, has worked in the luxury travel and wellness industry for over 10 years, but has always been a fitness and fashion enthusiast. Therefore FIGURE FIT seemed like the obvious choice to combine her passions and to create a fashion-forward fitness clothing brand.  Drawing on inspiration from her extensive travels and her love of wellness, the designs echo countries visited, places explored and adventures taken. Influenced by her travels, particularly Australia and Brazil, she wanted to bring the extensive choice of affordable, high-quality, bold, colourful yet flattering styles seen in those countries to the UK.

Each item is designed with the fashionable, busy and fit woman in mind. British designed, our designs have been thoughtfully created for all figures and to complement our versatile and varied lifestyles.